SIA inForm

SIA inForm is the education and event programme of the Swiss Society of Engineers and Architects (SIA). Its corporate identity encompasses the logo, visual language, imagery and illustrations. The logo combines the idea of information with the notion of being “in form”, creating a compact and adaptable wordmark. Architectural line drawings and axonometric perspectives translate the programme’s diverse topics into abstract spatial compositions, while colourful geometric elements introduce movement and openness, representing knowledge as it is exchanged and passed on. Applied across publications, flyers and event communications, the flexible system gives each subject an individual appearance while maintaining a clear and recognisable identity throughout the programme.